2020 was a logistical nightmare for many businesses, and when supply issues, delays, and other inconveniences struck, customer experience professionals were on the front line in dealing with the mess. Needless to say, it was tough.
Thus, the CX for the Soul virtual event series was born. People were already burned out and not particularly keen to attend events about work. So I thought, let’s bring in some amazing speakers and inspire people. Let’s give them takeaways relevant to both work and life. The goal of the series was to maintain a sense of community with our audience despite lockdowns and no in-person events.
In the first installment, we discussed adaptation and perseverance and heard from a distance runner, a Navy SEAL, and a paraplegic who was on the journey to walk again after doctors said it was impossible. In the second installment, we discussed joy. Panelists included a psychologist, a death doula, a customer experience leader, and even a clown. The events also had an interactive component with breakout sessions led by leaders in the field, to tie in the discussion with career takeaways.
Attendee feedback was positive, making a lasting an impact by stepping away from the typical run-of-the-mill virtual event content. I was responsible for the concept, sourcing speakers, helping to build out the discussion, marketing the event, and finding event co-sponsors.
You can check out a video playlist of event snippets from this series here.
Kera Wright 