Salesforce events were a key part of our tradeshow mix at Aircall. Between the ultimate tech tradeshow, Dreamforce, as well as their smaller, more local Salesforce World Tour events, I led our efforts in generating record-breaking pipeline.
Dreamforce 2019 Highlights
• Broke company record for most qualified pipeline generated at a tradeshow. $13.8k!
• Collaborated with Sales and Partnerships teams for intense pre-event training sessions; it was important for our onsite reps to understand the Aircall/SFDC integration thoroughly
• Created pre-event outreach strategy to book meetings at the booth
Salesforce World Tour Highlights
• Attended 4 or more per year; created systemized approach for prep and execution of these tradeshows
• Salesforce New York 2019 had the 2nd highest ever qualified pipeline generated at a trade show for Aircall…$13.7k! Particularly proud of that one because it was an all woman team.