Channel Partners Expo 2019 was a big deal for Aircall. The channel partner program was just launching and it was important to make a good impression and be taken seriously, in order to start building relationships with resellers and partners. The goal for the show was to be memorable, showcase the brand as a modern and cool alternative to many legacy providers, and have as many conversations as possible.
The space came raw and was a total blank slate. I decided to set the booth up as an open, inviting meeting space where people would feel comfortable chatting and hanging out for extended periods of time. Utilizing meeting pods and on-brand imagery, I did just that!
We won an award for best booth design! Feedback was phenomenal and many connections were made, laying the foundation for Aircall’s Channel Partner program which is still active today.